Huyndai and Kya case study international business Research Paper

Huyndai and Kya case study international business - Research Paper Example The more value the won gains, the more expansion Hyundai should seek in the US. So far, although won is gaining strength in comparison to the US dollar, yet it is still below the value of US dollar (â€Å"Latest Exchange Rates†). So it would not be feasible to completely shift all of its manufacturing plants in the US. However, the point at which, if ever, won gains more value than the US dollar, then Hyundai should completely shift its manufacturing plant to the US. Besides, currency movement is not the only factor that drives Hyundai’s motivation to expand its presence in the US. The company might want to expand its presence because its main customer base happens to be the Americans. As it expands its presence in the US, reduced cost of transportation, more knowledge of the local market in the US, and availability of advanced technology would more than compensate for any costs incurred in the process of expansion in the long